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MdynamiX expands in Japan market

Web TeamBy Web TeamOctober 9, 20252 Mins Read
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Masanori Kobayashi (left), president and CEO of NewtonDynamiX Inc., and Prof. Bernhard Schick, CEO of MdynamiX AG, at the MdynamiX site in Benningen during the signing of the cooperation agreement

MdynamiX, a specialist in vehicle dynamics, ride comfort, automated driving (ADAS/AD), and acoustics/NVH, is expanding its market presence in Asia through a new partner in Japan. Tokyo-based NewtonDynamiX will represent MdynamiX’s product portfolio across the Japanese market, providing local expertise, technical support and direct access to its advanced development technologies.

Masanori Kobayashi, president and CEO of NewtonDynamiX Inc., will lead the partnership, which was established under the initiative of Nobue Wakui, founder and owner of NewtonWorks Corporation.

Prof. Bernhard Schick, CEO of MdynamiX, noted that Masanori Kobayashi has “deep knowledge and hands-on experience in model-based development at Honda R&D, ETAS, AVL Japan and IPG Japan.”

Kobayashi added: “When I was involved in EPS system development at Honda R&D, I learned how important steering feel is. From that experience, I still remember being amazed when working with the Pfeffer Steering Model.”

Future-oriented collaboration

Japan’s automotive industry, which is valued at nearly USD 98 billion with 4.4 million new cars registered in 2025, is undergoing transformation driven by digitalisation, electrification, and new mobility concepts. The companies plan to benefit from the strength of the Japanese market by combining engineering expertise with local market insight.

“Through NewtonDynamiX, we aim to build the ‘Three Bridges’ shaping the future of mobility – the Product Bridge connecting innovation to the Japanese market, the Global Bridge linking knowledge between Germany and Japan, and the Time Bridge uniting today’s efforts with tomorrow’s advancements,” stated Nobue Wakui.

Key MdynamiX products that will be available to the Japan market include MXsteerHiL for steering-feel development, MXbrakeHiL for realistic brake feedback in early system validation, and the MXeval evaluation software.

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