Momentum grows for mandatory DMS in North America


Seeing Machines, a computer vision technology company that designs AI-powered operator monitoring systems for transport safety, has stated that it welcomes additional momentum in the USA for driver monitoring system (DMS) technology to become mandatory through the introduction of the ’21st Century Smart Cars Act’.

The legislation, introduced by Congresswoman Jan Schakowsky, a leading campaigner for safety and consumer rights, forms part of a larger automotive safety package, and would require a range of safety technologies to become standard on all passenger vehicles sold in the USA within four years. Specifically, the legislation calls for ‘direct driver monitoring’, indicating that a camera will likely be the primary requirement to determine driver engagement.

Seeing Machines states that these developments in the US are completely aligned to its view that DMS is fundamental to the automotive transport sector and that the fitment rate will accelerate substantially over the coming years, all around the world. The company is currently working with all major US automotive manufacturers to deliver its technology, with some of these vehicles already in production and on sale to consumers today, fitted with camera-based DMS.

Paul McGlone, CEO of Seeing Machines commented, “More momentum in the US is great news for Seeing Machines and, while not surprising, further affirms our view on the total market opportunity for camera-based DMS. We will continue our work with our Tier 1 and OEM customers, and with governments, industry bodies and regulators around the world to influence the growing safety agenda, and look forward to more jurisdictions following in these footsteps.”

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Adam divides his time as an editor between the worlds of aviation and motoring. These worlds may seem a little diverse today, but autonomous technology and future urban mobility is bringing them ever-closer. Adam is also chairman of the Vehicle Dynamics International Awards.

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