Pirelli Elect wins technological innovation award


Pirelli’s Elect tyre technology package has won the prize for ‘Best Technological Innovation of 2021’ at the third edition of Los Premios Hevea de la Industria del Neumático: an awards ceremony held in Spain to recognise the work done by companies in the tyre and auto parts sectors. The prizes are awarded based on votes from nearly 12,000 automotive professionals, from those working with tyres and car components to those managing related assistance services.

Elect tyres have been developed by Pirelli in collaboration with major car manufacturers to meet the specific technological requirements of electric and plug-in hybrid vehicles, improving their performance and driving comfort. Elect was first shown at the 2019 Geneva Motor Show, with several advantages claimed by Pirelli, including low rolling resistance, decreased road noise, immediate grip to put down the instant torque of EVs, and a strong structure to support the weight of a battery-powered vehicle. Pirelli Elect is available as original equipment for the most recent electrified car models, such as the Porsche Taycan (the first car to use tyres with Elect marking) and the Ford Mustang Mach-E GT.

Pierangelo Misani, Pirelli’s SVP of R&D and Cyber said, “At a crucial turning point for the entire automotive sector, this award confirms that technological innovation is key to competing in a constantly evolving market.”

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Adam divides his time as an editor between the worlds of aviation and motoring. These worlds may seem a little diverse today, but autonomous technology and future urban mobility is bringing them ever-closer. Adam is also chairman of the Vehicle Dynamics International Awards.

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