The past month was the best November in the company’s history, reports Liqui Moly, the German oil and additives specialist. The company closed the month with sales of almost 62 million Euros, with managing director Ernst Prost commenting: “The first fruits are appearing on the barren corona branch.”
The sales figure represents not only the best November sales volume in the company’s history, but also its second-highest monthly sales figure ever. Only January 2020 was stronger, while February and March were also stronger than ever before.
The Covid-19 pandemic did not leave Liqui Moly unaffected, but the company faced the crisis with resolve. No staff were dismissed, no short-time work was announced – on the contrary, 101 new employees were hired. Investments were not cancelled, but increased massively. For example, the marketing budget doubled.
“We are living off the good years before the crisis. Fortunately, we have built up reserves. This enables us to invest in the future now,” Prost continued.
The company fought its way out of the crisis step by step with this countercyclical strategy. Then November came, with a sales increase of 26% compared to the same month last year.
“For the first time in many months, we have once again recorded double-digit sales growth. Given the investments in our four core assets of people, brand, machines and markets, this is only the logical consequence of our work,” added Prost. “With an increase of 26% in November, we were able to leave the valley of tears. So far, we have achieved growth of 4.5% and have the order books for December brimming over. That’s why we will have to use every hour both in production and in shipping to supply our customers.”