Porsche is building its seventh Experience Center, in a dramatic setting: within the confines of the Grand Prix track at Germany’s Hockenheimring. When it opens in the fourth quarter of 2019, the 160,000 sq.m center will be used as a venue for customers to try out the Porsche range, and as a vehicle handover site for customer cars.
The center will include multiple tracks and areas for a range of training programs. A demanding 2.7km handling track will enable drivers to explore vehicle dynamics, complemented by dynamic modules, such as water zones, a skid simulator and three roundabouts. A 5,200 square-meter off-road park containing 16 separate modules will comprise off-road terrain, inclines of up to 70%, slopes, boulders, ditches, and tree trunks lying at different angles.
“Porsche is inextricably linked to sports cars. Our new Hockenheimring Experience Center will demonstrate this bond perfectly,” stated Alexander Pollich, CEO at Porsche Deutschland GmbH. “Located just 100 or so kilometres from the brand’s headquarters in the Zuffenhausen area of Stuttgart, the center will give customers and fans the chance to feel the thrill of driving our sports cars on challenging on-road and off-road tracks,” he adds.
The Hockenheim Porsche Experience Center joins other international locations. The first center opened on Porsche’s factory grounds in Leipzig back in 2002, followed by Silverstone (UK, 2008), Atlanta (USA, 2015), Le Mans (France, 2015), Los Angeles (USA, 2016) and Shanghai (China, 2018).