Cosworth, the automotive engineering company, has entered into a partnership with Next Level Racing, a specialist in racing simulator hardware. Under the terms of the two-year agreement, Next Level Racing has become Cosworth’s official simulator partner, providing hardware support for Cosworth’s of sim racing and e-sports initiatives.
The partnership includes the development of a professional-grade CCW Mk2 sim steering wheel and new innovations in next-generation driver interface technology.
Cosworth will integrate Next Level Racing’s premium sim racing products across its UK facilities and international live event activations, including technical demonstrations, driver familiarisation sessions, and engineering training. The collaboration also includes co-branded marketing campaigns, ambassador programmes, product giveaways, and affiliate sales opportunities across global markets.
Florian Kamelger, CEO of Cosworth, commented: “Simulation and e-sports are no longer niche – they are fast becoming a core part of how drivers learn, how fans engage, and how technologies are tested. By partnering with Next Level Racing, we’re not only equipping ourselves with world-class sim hardware, but we’re building a more complete, more credible proposition across the sim racing ecosystem. This partnership will bring tangible benefits to our customers, partners, and the wider community.”
Next Level Racing brings reach and credibility to Cosworth’s simulation programme, as it has more than 600,000 social followers, a global affiliate retail presence, and official partnerships with the FIA, Ferrari, Ford, and iRacing. The brand’s hardware will be used for events such as Sim Racing Expo and PRI, as well as internally for training, demonstration, and content creation.
Kam Khadem, chief marketing officer at Next Level Racing added, “Cosworth is one of the most respected and iconic names in motorsport, with a legacy built on innovation, performance and trust. This new partnership with Cosworth allows us to showcase the capabilities of our simulator hardware in some of the most demanding and high-profile environments in the world. Together, we’re proud to collaborate and to create premium, highly immersive and data-driven simulation experiences that will inspire drivers, engineers, and fans across the globe.”
